Tag: WordPress Web Design

Updated SEO Tips

Updated SEO Tips

Search Engine OptimizationThe web is constantly evolving so your SEO (search engine optimization) plan needs to be revisited occasionally to make sure that your content marketing strategy as well as your traditional marketing actions remain relevant.  Here are some updated SEO tips to help in this regard.

Social Media Content

The line between the ‘web’ and social media content is fast becoming blurred.  Statics indicate that over 75% of the marketers now use social media as a promotional tool.  The thrust is on to make every tweet or Facebook post get higher ranking on SERP (search engine results page).  Currently, a brand name search is more likely to find the company’s Facebook or Twitter page before you find the website.  The social media effect on SEO is still well regarded so it is important that the relevant links are incorporated and managed as part of your SEM (Search engine Marketing) strategy.

Optimizing Mobile traffic

Having a mobile friendly site is vital and research has indicated that one in five persons possess a smartphone or tablet. Where your site does not support mobile you would be severely restricting your marketing reach.  Your website should be accessible and readable on any multi-media platform and device and should be SEO optimized as well.  With all the new technologies and process integrations now available, it has become obvious that mobile traffic has far exceeded desktop traffic.

Keywords and Phrase

Make your keywords and phrases more conversational. This means that the focus is on a set of words sometimes described as a long-tail or conversation.  This allows the SERP results to be more meaningful and accurate when matching consumer actions.  The focus is no longer on keywords but on important elements of what the browser is searching for.

Links and Brand mentions

Brand mentions are words on another site, not hyperlinks, that mentions or refers to your webpage.  These implied links and band mentions, inbound links, are highly considered when analyzing page ranking.   Marketing and establishing your brand is therefore crucial. A simple link would be creating a mixed URL structure (www.yoursite.com vs.www.yoursite.com) and adding the appropriate keywords.

Content

This is still the most important aspect of SEO optimizing.  The search engines need to make sense of your content so that it can deliver the most appropriate response to browsers.  This also includes the content on the related social media pages.  The new technique of content aggregation will now have the desired effect. *iMedia Connection describes Content aggregation as a practical way of finding, collating, amassing, consolidating, presenting, sharing, and displaying content around pre-specified set of criteria to appeal target audience”.

Voice search and video SEO are two other methods of SEO optimization that are now trending and it would be wise to engage in the research to have these incorporated in your SEO campaign.

*http://www.imediaconnection.com/content/33784.asp#singleview

What is HTML5?

HTML 5 Logo
HTML 5 Logo

What is HTML5?

We will need to understand what HTML is.  The acronym HTML stands for Hyper Text Markup Language.  This markup language is what makes it possible to find documents on the web.

  • The markup language is made up of a set of markup tags
  • HTML markup tags describes the content of different documents
  • Each HTML tag describes different document content

HTML is used to describe the content and structure of documents on the world wide web and HTML5 is the fifth version of the HTML code standard.  Your web page is really made of three codes, The HTML code which creates the framework, JAVA scripts which gives the instructions and CSS, Cascading Style Sheets which deals with the way the content is presented.

 

About HTML5

This new version HTML5, is set to help users of online documents do a wide range of manipulations without the need for uploading specific software such as plug-ins.  The HTML5 allows you to build complicated applications since it carries out functions easily and simply, including animation, apps, movies and music.

Also important to know, is that HTML5 is not copyrighted, so there is no need to pay any fees to use it.  It can work on any platform including Smart TV, Tablets, Smartphone, Ultrabook or Notebook, providing of course, that your instrument supports HTML5.

The professional can use HTML5 to write applications for the web that identify where your site is located on the web, that is geolocation, as well as to deliver on extremely high quality graphics and high definition videos.

Browser Support

Currently, all the well-established browsers support HTML5 including Chrome, Firefox, Opera, Safari, Mobile Safari, Internet Explorer and some Android browsers.  There may be differences in what each browsers supports so some further study is needed for the browsers that you use.  Research has shown that Firefox supports the widest range of HTML5 features with Chrome coming a close second. Most browsers, however, cover a bit more than the HTML5 basics.

Advanced Features

API integration has allowed HTML5 to be able to provide the following advanced features making it possible for more intricate and sophisticated JAVA script coding of consistent high quality.

 

HTML5 generally makes it easier for browsers and web developers to comply with the same codes in providing a better experience to web users.

Do-It-Yourself Web Design Options

Do-It-Yourself (DIY) Web Design Options

Web design embraces a range of specialties and competences to create and sustain or maintain websites. It involves things like search engine optimization, copy-righted software, special industry codes and interface design. The ordinary person would be completely lost in trying to design a website on their own and so the web industry has created some solutions in what we call Do-It-Yourself (DIY) web design templates.

Nuts and Bolts Web Design have taken this concept a bit further and will make the best combination of options to design a custom website that works for your Business or Non-Profit. Often times, it is ideal to work with a Web Design company to make the most out of your time and energy. Web Design companies like ours have various Programmers, Graphic Designers, Content Writers, PR pros & Videographers that can help bring your project to reality, on your terms. We are mainly a custom WordPress Development & maintenance/support shop.

When first starting your business or non-profit, it is important to create a Web presence. Budgeting will be tight when you’re starting off, so going with  D-I-Y Website builder software makes practical sense. Here are some of the web design templates and services that are available on the market that work beautifully with small businesses and non-profits.

Industrial worker with laptop.
DIY Web Design

Weebly’s:

Starting Weebly website is as easy as filling out a form on the home page, adding domain, whether a free Weebly,com domain or another, then go in to the editor page to build out your site. This website designer is easier to use than say, Moonfruits and many of the themes are the same as those found on WordPress. Weebly can also enable your site to work on mobile devices. You get unlimited pages, storage, bandwidth and two websites on the free version. The Pro version, which has monthly fees, has more offerings but you will need to decide based on your business requirements

 

WordPress:

Started in 2003 this WordPress has grown from a handful of users to the being the largest self-hosted blogging tool on the market. What began as a blogging system has developed into a complete content management system with the use of widgets, plugins and themes. Online resources such as mailing lists and forums and information on free or low-cost events is consistently shared with the entire WordPress community. Set up is simple whether you have your own domain name or not and you can choose the free option or one of the Pro (paid) choices available. Again, the plan you choose will depend on what your business is about and your personal goals.

Moonfruit:

This is a free editing and website host that offers a myriad of exciting and very detailed designs and editing tools. The website designed by Moonfruit are available in mobile HTML5, Flash or HTML, depending the device of the user. The likely challenge you will face is navigating the site editor, but getting started is fast and simple.