Link Your Info – Provide links to valuable information. This can be to other articles or pages within your own site. The more intuitive links used, the better the search engines find that you provide value to people coming to your site. If all your links are just on your home page, this indicates to the search engine that the site has little value. Here is an example of a deep link leading to an information article about domain names.
State it Boldly – Use the <b></b> or <strong></strong> tags around one or two appearances of keywords on the page. Do not bold every occurrence of each keyword.
Become International. Obtain a foreign URL in places like the United Kingdom and Australia. Each of these countries has a ton of website directories of companies based there. You can direct the URL to your main domain.
Use Text Links – Image use is a good thing on any website, but refrain from using images as links. Use text links so search engine robots will be able to follow these easily.
Publish Everywhere. Publish your information articles appearing on your website in as many directories across the Internet as possible. Almost all will provide a link back to your website that can stay active for years.
Capture Emails. Make sure to include a “Sign-Up” feature offering either a recurring product like a monthly newsletter or, at least, a download to a valuable info product or other attractive offer. This way you will build your own “opt-in” list for future marketing purposes.
Post in Forums. Join a forum specific to your niche. There is one! Meet the minimum posting requirements by either starting your own “thread,” or replying (comments) to others posts. Your thread and comment will typically allow a “signature” link to whatever you choose – a website, a product – or both. Get ambitious – join several!
Exchange Info Articles. Join in article exchanges – forget link exchanges. These are pretty unreliable. However, in article exchanges you would publish another person’s info article and they would publish one of yours. These provide high quality links back to your respective websites that are useful. Check my blog in the near future for more on “High Quality Links.”
Do Not Overuse Anchor Text. When providing several links to the same destination, change the text for each. For example, if linking to your contact page, vary the link text like contact us, give us a shout, get more info, etc.
Provide a Site Map. The main benefit for using a site map is to provide viewers with an overview of all areas available to visit on one page. Navigating to a site map can allow a visitor to find a specific area that may be “hidden” under a hierarchical page structure that is not revealed simply by looking at your main navigation links.
Of course there is much more to effective SEO and yes, each site will present a need for some techniques applied while restraining from using others. However, use these tips to effectively help improve your website ranking.